The History of Shoyoroll: How It Became a BJJ Icon
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Have you ever wondered why Brazilian Jiu-Jitsu (BJJ) fighters go crazy over Shoyoroll gis? If you’re into BJJ or just curious about this iconic brand, you’re in for a treat. Shoyoroll isn’t just a name in the BJJ world—it’s a legend.
From its humble start to its status as a must-have for grapplers, Shoyoroll’s story is full of passion, creativity, and smart moves. Let’s dive into the history of Shoyoroll, explore how it became a BJJ icon, and find out what makes it so special. Ready? Let’s roll!
Where It All Started: An overview of Shoyoroll History
Shoyoroll started in 2009, born from a love for Brazilian Jiu-Jitsu. The founders, a group of BJJ enthusiasts led by Vince Quitugua, wanted to create something different. They were tired of the same old gis—plain, boring, and all looking alike. Their goal? To make high-quality BJJ apparel that stood out on the mats.
They dreamed of gis that mixed style, comfort, and durability, something every BJJ fighter would be proud to wear.
Starting a brand wasn’t easy. The BJJ apparel market was already packed with big names. Shoyoroll had to compete with brands that had years of experience and loyal customers. Plus, making gis is expensive—top materials and skilled workers don’t come cheap. But the team didn’t give up. They poured their hearts into every detail, from picking fabrics to designing logos. Their passion for BJJ kept them going, even when things got tough.
What made Shoyoroll different from the start was its focus on the BJJ community. The founders weren’t just businesspeople—they were grapplers themselves. They knew what fighters wanted because they were out there rolling on the mats too.
This connection helped Shoyoroll create gis that felt personal, like they were made by friends for friends. That’s the spark that started the Shoyoroll history we know today.
Making Waves in BJJ
Shoyoroll didn’t stay small for long. By 2010, people in the BJJ world really started to notice the brand. How did they do it?
Bold Designs, Big Impact: They used eye-catching designs and very good quality. While other gis stuck to basic white or black, Shoyoroll brought fresh ideas. Think bright colors, unique patterns, and cool logos that screamed personality. Fighters loved it. Wearing a Shoyoroll gi made you feel like you were part of something special.
| Partnerships That Popped: The brand got smart about getting noticed. They teamed up with BJJ athletes and local gyms. These partnerships helped spread the word. When a well-known fighter like Jeff Glover or the Mendes brothers wore a Shoyoroll gi at a tournament, everyone wanted one. | 
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Fun fact: their first gi, the “Batch #1,” sold out in just a few hours! That’s when people realized Shoyoroll was here to stay.
Listening to Fighters: Another important thing they did was listen to the BJJ community. Shoyoroll paid attention to what fighters said on forums, social media, and at gyms. They used this feedback to improve their gis.
For example, grapplers wanted lighter gis that still held up during tough rolls. Shoyoroll delivered, creating gis that balanced weight and strength perfectly. This focus on quality and community helped Shoyoroll build a loyal fanbase fast.
Why Everyone Wants a Shoyoroll Gi
Shoyoroll gis are super popular in Brazilian Jiu-Jitsu (BJJ) because they’re special and awesome. Here’s why people love them:
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1. Great Quality: Shoyoroll gis are made with strong, comfy materials. They last long and feel good, perfect for tough training. 2. Hard to Get: They only make a few gis at a time, and each one has a unique look. They sell out fast, so people rush to buy them. 3. Cool Reputation: Famous BJJ fighters wear Shoyoroll, making it a big deal. Owning one shows you’re part of the BJJ vibe. 4. Stylish Looks: Shoyoroll gis have fun, bold designs. They let you show your personality on the mats, unlike plain gis. 5. Worth More Later: Because they’re rare, some gis can be sold for a lot of money later. People collect them like treasures. |
Shoyoroll gis aren’t just clothes—they’re a way to feel connected to BJJ and look cool while training.
What Makes Shoyoroll Stand Out
So, what makes Shoyoroll stand out in a sea of BJJ apparel? It’s simple: they care about every detail. Shoyoroll gis aren’t just clothes—they’re like the Ferrari of BJJ gear. Let’s break it down.
First, there’s the quality. Shoyoroll uses premium materials, like soft yet tough cotton blends. These fabrics feel great but can handle the wear and tear of intense training. The stitching is another big deal. Every seam is reinforced to last, even when you’re grappling hard. Fighters love how Shoyoroll gis stay in shape, no matter how many rolls they go through.
Then there’s the fit. Shoyoroll designs gis to move with your body. They’re not too tight or too baggy—just right for BJJ. Whether you’re pulling guard or passing, the gi feels like an extension of you. Plus, they look awesome. Shoyoroll’s designs are clean and stylish, with small touches like embroidered logos or unique patches that add flair without being over-the-top.
Shoyoroll also changed the game for BJJ culture. Before them, gis were mostly plain and functional. Shoyoroll showed that BJJ apparel could be fun and expressive. They inspired other brands to step up their designs, making the whole BJJ world more colorful. It’s no wonder Shoyoroll is called a BJJ icon—they set the standard for what a great gi should be.
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What Happened to Shoyoroll in 2025
Fast forward to 2025, and Shoyoroll is still a powerhouse in the BJJ world. They’ve stayed true to their roots while keeping things fresh. New designs drop regularly, each one as exciting as the last. They’ve also expanded beyond gis, offering rashguards, shorts, and other BJJ apparel. But their gis remain the heart of the brand, loved by beginners and black belts alike.
| Shoyoroll keeps the buzz alive with collaborations. They’ve worked with big names in BJJ, like top athletes or famous gyms, to create special gis that sell out fast. They’ve also gone global, with fans in the U.S., Brazil, Japan, and beyond. Social media plays a big role too. On platforms like Instagram, Shoyoroll shares sneak peeks of upcoming releases, getting fans hyped before a drop even happens. | 
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The brand’s legacy is undeniable. Their gis are worn by world champions and everyday grapplers, all united by a love for the sport. Looking ahead, Shoyoroll shows no signs of slowing down. Rumors of new collaborations and bold designs keep the community buzzing. What’s next for Shoyoroll? Only time will tell, but it’s sure to be awesome.
Final Words: The History of Shoyoroll
Shoyoroll’s journey is a classic underdog story. From a small startup in 2009 to a global BJJ icon, they’ve won the hearts of grapplers everywhere. Their secret? Quality gis, bold designs, and a deep love for the BJJ community. By focusing on limited-edition releases and staying close to their fans, Shoyoroll created a legacy that’s still growing.
Whether you’re a BJJ newbie or a seasoned fighter, Shoyoroll’s story is inspiring. It shows what happens when passion meets hard work. Want to check out their latest gis or join the hype? Head to Shoyoroll’s website and see what all the fuss is about. Better yet, hit the mats and ask around—chances are, someone’s rocking a Shoyoroll gi with pride. Which Shoyoroll gi is your favorite? Let us know in the comments!
FAQs: The History of Shoyoroll
1. What is Shoyoroll?
Shoyoroll is a well-known Brazilian Jiu-Jitsu (BJJ) brand that makes high-quality gis, rash guards, and training gear. It began as a small clothing idea and became one of the top names in BJJ today. Now, it’s known for great design, strong gear, and a real love for BJJ culture.
2. Who founded Shoyoroll?
Shoyoroll was founded by Vince “Bear” Quitugua, a BJJ enthusiast from California. He began by designing and printing t-shirts for fun. With time, his passion turned into a full brand, now worn by top BJJ athletes around the world.
3. When was Shoyoroll created?
Shoyoroll started around 2006. It began as a side project for Vince but quickly gained attention in the BJJ community. The first few batches of gis were small, but they sold out fast and helped the brand grow quickly.
4. Why is Shoyoroll so popular?
Shoyoroll is popular because it makes limited-edition products, which makes them rare and collectible. The styles are always simple and fresh, and the fabric is high quality. People also love how the brand supports the BJJ lifestyle.
5. Are Shoyoroll gis worth the price?
Yes, many people in the BJJ community believe Shoyoroll gis are worth it. They are comfortable, well-fitted, and very durable. Some people even collect them like sneakers because of their limited releases and stylish looks.
6. Does Shoyoroll only sell gis?
No, Shoyoroll also makes a full range of products. Besides gis, they sell rash guards, no-gi shorts, t-shirts, hoodies, and other clothing. They often release new collections and collaborations with artists and athletes.
7. Where can I buy Shoyoroll products?
You can buy Shoyoroll gear directly from their official website during scheduled product drops. Because the items are limited, they sell out quickly. Some fans also buy them from secondhand markets or resellers, but prices there are usually higher.
8. Why is Shoyoroll called an “icon” in BJJ?
Shoyoroll is seen as an icon because it changed the way people look at BJJ gear and style. The brand helped build a fashion culture in the sport and has been worn by many top-level competitors. Its strong brand image, unique releases, and loyal community have made it a big part of BJJ history.
